Windermere’s president OB Jacobi recently announced that Winderemere Real Estate is launching a partnership with Porch.com, a free online home improvement network. In short, Porch helps homeowners make smart home improvement decisions by connecting them with the information and services they need to manage their home. Porch also creates a “Home Report” that shows a home’s individual renovation history, neighborhood stats, and listing history. And that’s where Windermere comes in.
Now, listing on Windermere.com and on Windermere Agent Websites will feature a new link to “Renovation History” (if the home is less than two years old, the link will read “Improvement History”). When buyers click on this link they’re asked to submit some basic contact information to unlock the report. Once this is complete, the buyer is sent to a Windermere/Porch co-branded home report page that includes comprehensive details and data about the history and value of the home, and surrounding neighborhood. Porch gathers this information from a multitude of resources, providing buyers with an in-depth look at prospective homes.
If a buyer requests additional information about a listing’s renovation/improvement history, that’s likely a strong indication of their interest in that home. In order to capture those buyers, they’ve created a lead generation component to the Porch Home Report. When a buyer enters their contact information to unlock the Home Report, those details and the corresponding report are emailed to the listing agent (does not apply to non-Windermere listings). If the buyer is associated with a specific Windermere agent through a MyWindermere account, that agent receives the lead in place of the listing agent..
Lead Generation on Windermere Agent Websites
Similar process to Windermere.com except all lead generation information is sent to the agent whose website the buyer is searching on, regardless of who the listing agent is or whether or not it’s a Windermere listing. The only exception to this is if the buyer is already associated with a different agent through their MyWindermere account. The associated agent will always receive the lead regardless of where the buyer is searching.
The new Porch Home Report provides agents with an additional source for quality leads. It is safe to say that if a buyer requests a home’s renovation history, they are likely interested in that home and might be in need of an agent. It also improves the consumer experience when a buyer is using a Windermere Agent Website to search for a home.
The addition of the Porch Home Report is similar to other features added to Windermere.com, like Walk Score and INRIX Drive Time, which are intended to help buyers search smarter. Buyers are interested in a home’s history, and now Windermere is providing them with that information without having to visit multiple websites, and while remaining connected to Windermere.com.