Two dimensional barcodes, “2D codes”, such as QR codes and Microsoft Tags, contain patterns of black-and-white blocks or colored shapes that can be scanned by smartphones to bring up a website. Many NWMLS members now add 2D codes to signs or flyers so potential buyers can scan the code and view additional property information on their smartphones. However, 2D codes are not photos, and cannot be uploaded as listing photos or used in the listing.
The rationale behind this ruling is that QR Codes often point to websites with additional information about the listing and these websites are usually branded with the listing agent’s contact information and branding and, as per Rule 10(i), advertising is prohibited in listing data.
Some brokers believe that QR Codes are silly or superfluous, but others love the idea and have some great ways to capitalize on the QR craze.
I’ve used them a few times on flyers for the sign boxes, but not sure if anyone’s paying attention. However, I’m glad to have another tool to assist Sellers in marketing their homes.