Why not? After all, past is prologue

More government involvement is essential, not less. The lending fiasco has only proven once again, that the greatest danger to our own economic stability isn’t OPEC or Iraq, but ourselves.

Have you read that Stedman Graham book, “Build Your Own Life Brand”? It’s really a wonderful book and I highly recommend it: http://www.amazon.com/Build-Your-Own-Life-Brand/dp/0684856972

I think I’ll add that book to my sidebar.

Kendra Todd, like Marlow Harris, is a brand name. More clearly, are people hiring Kendra Todd or Keller Williams?

It’s the same for Coldwell Banker, or Windermere. When I ask my clients who the Real Estate agents is going to be, most people say Windermere. I have to ask a second question to get the name of the agent. People associate the company with the agent.

So if some one hires Coldwell Banker will they get Marlow Harris? When people hire Windermere, are they getting the guy who has been delivering pumpkins in your neighborhood for twenty years, or the guy who just started last year?

There are great agents, or personalities, in every company. Every agent has a web site, a mailer, a promotion campaign, and yet there are probably only 100 agents in all of Seattle that have the expertise to do a deal.

I just sat in an office for a year, on the telephone, with twenty other agents who were all calling the same expired listings. Then there are twenty other agents in twenty other offices all doing the same thing.

Why not just pick a personality and form a consortium around them? Why duplicate efforts hundreds of times for the benefit of the Brokerage?

When she calls you, see what she says about that.