Thu 15 Oct 2009
Social Media rated by income
Posted by Marlow Harris under Popular Culture, Real Estate, Social Media
Is there an online class divide? The research, and our own use, suggests that there is.
In “Does your social class determine your online social network?”, author Breeanna Hare found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
Even more affluent are users of Twitter and LinkedIn, as almost 38 percent of LinkedIn users earn more than $100,000 a year.
They also found a strong overlap between those who use Facebook and those who use LinkedIn.
But we already knew that, didn’t we?
Stats
Users with household income above $75,000
Facebook — 41.74 percent
MySpace — 32.38 percent
LinkedIn — 58.35 percent
Twitter — 43.34 percent
Users with household income under $50,000
Facebook — 28.42 percent
MySpace — 37.13 percent
LinkedIn — 17.34 percent
Twitter — 28.36 percent
October 16th, 2009 at 2:02 pm
Interesting stats and ones that are good for a marketing campaign.
October 18th, 2009 at 6:51 pm
Great article. It’s funny I do not even use Myspace anymore. I have a profile and it is connected to ping.fm account but I do not find the quality connections that I have on Facebook, Twitter, and Linkedin on Myspace.
Linkedin is great for finding private lenders because you can search for specific people like CEO’s, doctors, and investors build a relationship and these people are likely to have the funds to invest.
Facebook and Twitter are great places to build relationships as well. I direct my friends in those networks back to my blog where I share quality information with them.
I look forward to your next post
To higher profits,
Jon Zorrer
http://reitvshow.com
October 25th, 2009 at 10:56 am
I would like to see these statistics updated every 6 months for about another 2 years to see how things change.
November 5th, 2009 at 12:16 pm
Very interesting statistics.
I’m sure there are many other factors to take into consideration as well.
Myspace seems to be a place where a much younger, and often immature crowd hangs out. I personally don’t see much value in it.
Since LinkedIn is a network for professionals, I can definitely see why people with a higher income use it. It’s not really built to be a place to talk about personal life, but instead a place to network with like-minded individuals.
Facebook is a very interesting one though. I suppose they do fairly well in keeping out spammers and since a lot of people use it to communicate with friends, most people aren’t interested in having as many “friends” as possible, which is what Myspace has become.