It could be that technology will trump all of these new NWMLS rules, and blogging/comments/AVM restrictions will become ineffective and impossible to enforce with the new Google Toolbar application called Sidewiki.
Sidewiki is part of the Google Toolbar and is built directly into Firefox and IE and will be in Google’s Chrome browser in the future. Users activate the service by clicking on a button and a sidebar appears to the left of whatever website is being viewed. The user can then leave a comment on the entire page or a selected piece of text, and share the URL via email, Twitter or Facebook.
This will mean that anyone who installs the Sidewiki will be able to add comments to your real estate webpage, including individual property pages that you may have created to help market your properties.
There is no “opt-out” tab, no way to eliminate the sidebar comments, no way to edit out objectionable material, porn, spam links, comments on the personal character of the sellers or the agent or the home or the neighborhood.
While the owner of the page will be able to have the first comment viewed, other users can read and vote comments up or down. All those votes will create a user ranking for each individual that will determine where their comments fall on the Sidewiki. The higher the ranking, the higher comments appear. So if allowed by the tool, website owners will have to spend time voting down the bad, spammy, untrue or inflammatory comments, just to get them to the bottom of the page.
Obviously, comments will be impossible to enforce and hapless agents and entire brokerages could find themselves in violation of their MLS rules regarding commenting on individual listings as mischievous websurfers write virtual graffiti on the wall next to their webpage.