Complementing their existing video program, Coldwell Banker recently launched their video channel on YouTube. Since 77% of total U.S. Internet users watch video online and, after watching a video over half move closer to a purchase, they figured that video could be an effective online marketing tool.

So far, all of the videos online are either property videos (of active listings) and Agent videos created through their video program, plus a scattering of “location” videos. For instance, if you search using the map and go to “Seattle”, you’ll find information videos not only about Seattle homes for sale, but of the Pike Place Market and different neighborhoods around the city.

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