Mon
A note from my competitor
Posted by Marlow Harris under Real Estate
[3] Comments
—– Original Message —–
From: Elizabeth Govea
To: Marlow@SeattleDreamHomes.com
Sent: Monday, September 15, 2008 4:10 PM
Subject: Searching for the perfect eco-homeHi Marlow,
As you no doubt already know, green real estate is getting lots of buzz, and homebuyers in Seattle are leading the charge in eco-home and eco-luxury search. I wanted to make sure you’ve heard about real estate search site Roost.com and what they’re doing to help homebuyers in Seattle and across the country locate sustainable residential real estate. Here are more details:
According to the National Association of Realtors and the US Green Building Council, more and more homebuyers are looking for ways to increase their green footprint. Using innovative and blazing fast search filters, homebuyers are searching on Roost for keywords including “eco,” “solar” and “energy-efficient” to track down the home that will fit their eco-lifestyle. Homebuyers can search on Roost.com for homes with amenities like Gammpar floors, LEED-certified building materials, double-paned windows and even docking stations for electric cars! In Seattle, homes boast features like rainwater harvesting, passive air ventilation, reclaimed fixtures and recycled content tile and flooring.
I would love to put you in touch with Roost CMO Drew Izzo, who can speak with you more about eco-search trends, as well as EcoBrokers from Intero Real Estate Services and EcoBroker International to explain more about the trend and offer more context on green real estate. Thank you in advance for your time, and I look forward to speaking with you.
Thanks,
Elizabeth
______________________
Elizabeth Govea
Direct: 415-694-6718
egovea@racepointgroup.com
Racepoint Group
United Nations Grand Award for Excellence in Communications 2008
PRSA Silver Anvil Winner 2008








Sounds friendly for a competitor. . . so she’s hustling, who can blame her?
I’ve been watching Roost for a while, especially since they decided to enter the Seattle market with Prudential as the broker.
Anyway, I tried the search Elizabeth suggested, and it seems like just another keyword search. For a second I thought Roost may have a tab, or even a button to distinguish green homes! Alas disappointment loomed.
Sure it’s friendly enough.
I just find it odd and funny that a PR person would contact me about promoting my competition. Roost isn’t an innovative new search site. It’s a frame for existing established brokerages. It’s just a vehicle for something that already exists. If individual brokerages would optimize their own existing websites for http://www.InsertYourCityHereRealEstate.com they wouldn’t have to pay a franchise fee to this firm, HouseHunt or Yahoo or whoever else has just come up with the new latest and greatest site that co-ops agents listings to provide content for their site.