Death by blogging

It turns out that death by blogging is greatly exaggerated, but New York Times writer Matt Richtel is concerned that bloggers are often paid based on how much they write and whether anyone reads them. He likens this to a “sales commission,” a comparison that evokes Alec Baldwin chalking “ALWAYS BE CLOSING” onto a blackboard in the real estate movie version of Glengarry Glen Ross. (“First prize is a Cadillac Eldorado. Anybody want to see second prize? Second prize is a set of steak knives. Third prize is you’re fired.”)

EPerks is still reeling from the bad publicity for paying bloggers to write about their company. (Even now when you Google Eperks, most of the entries are paid posts.)

Redfin continues to seek paid bloggers and is offering $40 a post.

PayPerPost is paying bloggers $28 this month to write about Renuzit Home Deodorizer.

Housing Predictor is paying bloggers $65-$75 per entry.

And I’m doing this for free?

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