I got a call today from a salesperson at ePERKS. He wanted me to sign up for a program to receive leads off their website. If I bought one zip code, the fee would be $129.95 a month, plus an 18% referral fee back to them for every closed transaction.
Here’s the pitch from ePERKS:
ePERKS is a combination of search directory and search engine for major services. As a result there are directory membership fees as well as referral fees for when a deal is closed. Pricing is uniform across the United States and there are 3 simple programs that encompass the service.
This program provides complete exclusivity to the real estate professional, as members of this program are made the sole representatives for their selected areas of coverage. No other program listings are displayed, as the Exclusive Ownership Listing supersedes and eliminates all other listings.
100% Ownership of Selected Zip Codes (no other listings)
Supersedes and Eliminates All Other Listings
$129.95 a Zip Monthly
$150 Setup Fee
19% Referral Fee (80% given back to consumer)
No Extended Contract
Month to Month Billing
Backed by ePERKS Guarantee
They also had other programs available where I’d share the zip code with other agents, for lower fees of $59 to $89 a month. Another black hole designed to swallow your dough, but a shallower one, I guess.
I wasn’t particularly interested, but I thought I’d just look it up to see what some other bloggers were writing about the company.
The funny thing is, all I could find were “sponsored” posts. Posts that were bought or placed for payment in the attempt to jumpstart some viral marketing. Apparently, their PR department has been busy paying bloggers to “write” stories, most identifical to the other, culled from a press release to collect a quick $10 or $20.
Paid review: ePERKS on RhythmsWithRight
Paid post: Real Estate Deals and Incentives at ePerks.com from Current World News
Paid Review on Shadowscope
Paid post: Rebate real estate brokers from Infektia
Does it work to pay bloggers to say nice things about your crappy lead-generation website? I would think a good PPC campaign would be a more effective way to reach customers, without losing credibility in the marketplace.
Disclosure: I wasn’t paid a dime for this glowing review.