Tue
Dominion expands its “pay per lead” biz
Posted by Marlow Harris under Real Estate
[6] Comments
Dominion Enterprises, parent company for Agent Advantage, eneighborhoods.com, Homes.com, Number1Expert and Harmon Homes, has expanded its “pay per lead” business through another company they own, Advanced Access.
AA announced today a new program called “LEADmore” which is offering “guaranteed sales leads” to subscribers.
They say they will design, set-up, and then harvest the leads, reviewing each specific lead for authenticity and acting as a manual filter for spam or other leads otherwise not deemed legitimate. Upon authentication, the lead will then be forwarded to the client in that agent’s area of concentration.
When asked for further clarification, AA reps said they would create a custom webpage and promote that organically and using PPC. They would then sell those leads through this program at a pre-arranged monthly fee.
The good news? AA represents that it’s leads are “guaranteed” and it’s a month-to-month contract with the chosen tier package being charged automatically unless the agent cancels the contract.
The bad news? The website developer and hosting company is actually competing for customers with their own clients.
The other bad news is the cost.
Tier 1: 10 Guaranteed Leads: $499.95
Tier 2: 20 Guaranteed Leads: $899.95
Tier 3: 30 Guaranteed Leads: $1,199.95
Other “pay per lead” companies such as House Values have a hard time delivering even their guaranteed 2-4 leads a month, so I’m not sure how AA is going to deliver 30, but it will be interesting watching them try.
6 Responses to “ Dominion expands its “pay per lead” biz ”
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I recently left AA for a new host and I further do not understand what they are doing. Competing for consumers with clients just to resale leads back to clients sounds like a mutiny waiting to happen. And 30 leads a month? Sheesh, that seems like a lot…I better get geared up before they come creeping into our market space.
Yeah, I’d be upset if their “landing page” became more popular than my own website hosted on their site, and the only way I were able to get those leads were to buy them from them.
I just wanted to clarify that we are not actually looking to gain organic placement for these pages, in fact they are no index/no follow pages. We would never compete with our clients for organic placement and will continue to hold true to that. This product is based off of a complex series of landing pages and other non-organic traffic from the major search engines.
Audrey,
Thanks so much for clarifying that issue for us.
It’s going to be really interesting to see where this goes. I really like the concept, it’s just a matter of whether they can execute it.