Dominion Enterprises, parent company for Agent Advantage, eneighborhoods.com, Homes.com, Number1Expert and Harmon Homes, has expanded its “pay per lead” business through another company they own, Advanced Access.
AA announced today a new program called “LEADmore” which is offering “guaranteed sales leads” to subscribers.
They say they will design, set-up, and then harvest the leads, reviewing each specific lead for authenticity and acting as a manual filter for spam or other leads otherwise not deemed legitimate. Upon authentication, the lead will then be forwarded to the client in that agent’s area of concentration.
When asked for further clarification, AA reps said they would create a custom webpage and promote that organically and using PPC. They would then sell those leads through this program at a pre-arranged monthly fee.
The good news? AA represents that it’s leads are “guaranteed” and it’s a month-to-month contract with the chosen tier package being charged automatically unless the agent cancels the contract.
The bad news? The website developer and hosting company is actually competing for customers with their own clients.
The other bad news is the cost.
Tier 1: 10 Guaranteed Leads: $499.95
Tier 2: 20 Guaranteed Leads: $899.95
Tier 3: 30 Guaranteed Leads: $1,199.95
Other “pay per lead” companies such as House Values have a hard time delivering even their guaranteed 2-4 leads a month, so I’m not sure how AA is going to deliver 30, but it will be interesting watching them try.