Comments on: I’m EZ

By: David Losh

David Losh — Fri, 20 Apr 2007 15:53:52 +0000

Good Morning Marlow!
This morning Gordon of Zillow, or should I say Real Property Associates, responded to an Ardell rant about Zillow over at Rain City Guide.
The thread is pretty interesting. What’s really interesting is that Gordon is sounding a lot like our friend Glenn at redfin.

By: Ashley

Ashley — Fri, 20 Apr 2007 15:40:04 +0000

I hope you will post the results of your findings once everything’s said and done – I’d be real interested to know how this works out with you, since I work for a real estate office and they’re always looking into new ways to advertise.

As of now, they’re working with lead generation services and purchasing real estate leads as a big source of marketing – so far it’s working out okay, but I’d like to see them focus more on branding, like you’re doing! Looking forward to seeing what else happens with the experiment.

By: Athol Kay

Athol Kay — Fri, 20 Apr 2007 01:47:42 +0000

Lower income area = less internet use = less Zillow visits.

Dang… I want schwag too.

By: shaun mclane

shaun mclane — Thu, 19 Apr 2007 20:19:28 +0000

hmm… half of my comment was cut off. Here’s the other EZad result:

first one was for my blog (see comment above)

04/16/2007 to 05/16/2007 230 0 (for our team)

The first set of results is for 1000 impressions. The one in this comment is for 2000 over a month. Again, we didn’t use a picture of us. Thought the logo would do better. Hope this helps some of you on the fence.

By: shaun mclane

shaun mclane — Thu, 19 Apr 2007 20:16:48 +0000

Thought I’d share my similar results. I used 2 different logos in the same zip codes, but one was referencing my team, and the other my blog. Here are the numbers:
Dates running / #of impressions / clicks

04/16/2007 to 04/23/2007 465 1

By: Ben K

Ben K — Thu, 19 Apr 2007 05:30:34 +0000

That’s an interesting result you’ve experienced with a photo vs. logo. I’ve been using a logo so I’ll try it with a photo to see if the clickthroughs improve. Looking forward to the final analysis of your EZ campaigns.

By: Jill

Jill — Thu, 19 Apr 2007 04:05:30 +0000

Was just looking into this today.. Thanks for sharing!

By: David Losh

David Losh — Thu, 19 Apr 2007 03:51:59 +0000

Very nice ad for the money!
I’m going to forward this to my lender who uses Zillow all the time. Zillow’s become a great tool to have while talking with clients on the phone. We can both go to a site and be seeing the same information at the same time.
Great concept that I hope will be sustained by advertising dollars.
Thanks

By: David G from Zillow.com

David G from Zillow.com — Thu, 19 Apr 2007 00:12:32 +0000

I meant to say the end date of the Raineer ad is 04/11/2007.

By: David G from Zillow.com

David G from Zillow.com — Thu, 19 Apr 2007 00:08:42 +0000

Hi Marlow,

Thanks for the update. Fascinating results so far.

The Raineer Valley ad is serving more quickly because it’s duration is one week. Your other ads have a one month duration (it’s end date is 04/11/2007).

Glad you like the swag — you were one of the first EZ Ads customers and definitely the first to run multiple ads. Thanks.