Comments on: Newspaper ads no longer online in Seattle area

By: Jillayne Schlicke

Jillayne Schlicke — Fri, 02 Feb 2007 07:34:18 +0000

It sounds like they need to boost revenue by separating out online ads and selling them separate instead of giving them away [as part of] the print ad fee.

Maybe this will HELP newspapers maintain profitability.

By: matt carter

matt carter — Fri, 02 Feb 2007 00:56:51 +0000

Think they got the idea from Bloodhoundblog?

By: Seattle | Newspaper ads no longer online in Seattle area

Seattle | Newspaper ads no longer online in Seattle area — Wed, 31 Jan 2007 07:23:51 +0000

[...] More:Marlow Harris View blog reactions Seattle Newsvine:Seattle January 30th,2007+Freshness [...]

By: Marlow Harris

Marlow Harris — Wed, 31 Jan 2007 06:18:56 +0000

I guess I should have put a link: http://tinyurl.com/2vdhpo

It’s not classified ads that are no longer online, but advertising inserts, the full-color merchant flyers from Best Buy, Fry’s, GI Joe, Target, Fred Meyer and the like.

My guess is this is to increase subscriptions and point of sale purchases of both newspapers, especially the Sunday Times.

I believe that some advertisers can, by paying extra, have a banner online. It looks like Bartell Drugs is doing that today, but I suppose it would change daily or weekly.

At first, all classifieds printed in the paper were automatically online. Then, they separated the costs out.

For instance, For Sale by Owners pay $200 for 30 days online only. But newspaper + online costs would be $68 for 1 day in the newspaper and 7 days online. (You can view costs here: http://tinyurl.com/3bxaqu)

I think the newspapers are trying different strategies to keep subscribers. Obviously, they need to supply readers with information that can’t be easily found elsewhere.

By: Jillayne Schlicke

Jillayne Schlicke — Wed, 31 Jan 2007 05:27:57 +0000

No way. Really?
Let me go check.
Hmmmm. I’m still able to see classifieds on the SeattleTimes.com website. I can also view real estate for sale.
What’s up?