Tue 30 Jan 2007
“We’re sorry. As of Jan. 1, 2007, newspaper ads from The Seattle Times and the Seattle Post-Intelligencer no longer appear online. To continue to see the newspaper ads, we suggest convenient home delivery of The Seattle Times or Seattle Post Intelligencer.”
And the King County Journal goes belly-up (A Daily’s Last Day).
How the Media Industry miscalculated the Internet by Pat Kitano on Transparent Real Estate
Circulation Plunges at Major Newspapers , New York TImes
Newspaper Circulation Continues Decline, Forcing Tough Decisions, Wall Street Journal
January 30th, 2007 at 9:27 pm
No way. Really?
Let me go check.
Hmmmm. I’m still able to see classifieds on the SeattleTimes.com website. I can also view real estate for sale.
What’s up?
January 30th, 2007 at 10:18 pm
I guess I should have put a link: http://tinyurl.com/2vdhpo
It’s not classified ads that are no longer online, but advertising inserts, the full-color merchant flyers from Best Buy, Fry’s, GI Joe, Target, Fred Meyer and the like.
My guess is this is to increase subscriptions and point of sale purchases of both newspapers, especially the Sunday Times.
I believe that some advertisers can, by paying extra, have a banner online. It looks like Bartell Drugs is doing that today, but I suppose it would change daily or weekly.
At first, all classifieds printed in the paper were automatically online. Then, they separated the costs out.
For instance, For Sale by Owners pay $200 for 30 days online only. But newspaper + online costs would be $68 for 1 day in the newspaper and 7 days online. (You can view costs here: http://tinyurl.com/3bxaqu)
I think the newspapers are trying different strategies to keep subscribers. Obviously, they need to supply readers with information that can’t be easily found elsewhere.
January 30th, 2007 at 11:23 pm
[…] More:Marlow Harris View blog reactions Seattle Newsvine:Seattle January 30th,2007+Freshness […]
February 1st, 2007 at 4:56 pm
Think they got the idea from Bloodhoundblog?
February 1st, 2007 at 11:34 pm
It sounds like they need to boost revenue by separating out online ads and selling them separate instead of giving them away [as part of] the print ad fee.
Maybe this will HELP newspapers maintain profitability.