Tue
Newspaper ads no longer online in Seattle area
Posted by Marlow Harris under Real Estate
[5] Comments
“We’re sorry. As of Jan. 1, 2007, newspaper ads from The Seattle Times and the Seattle Post-Intelligencer no longer appear online. To continue to see the newspaper ads, we suggest convenient home delivery of The Seattle Times or Seattle Post Intelligencer.”
And the King County Journal goes belly-up (A Daily’s Last Day).
How the Media Industry miscalculated the Internet by Pat Kitano on Transparent Real Estate
Circulation Plunges at Major Newspapers , New York TImes
Newspaper Circulation Continues Decline, Forcing Tough Decisions, Wall Street Journal
5 Responses to “ Newspaper ads no longer online in Seattle area ”
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No way. Really?
Let me go check.
Hmmmm. I’m still able to see classifieds on the SeattleTimes.com website. I can also view real estate for sale.
What’s up?
I guess I should have put a link: http://tinyurl.com/2vdhpo
It’s not classified ads that are no longer online, but advertising inserts, the full-color merchant flyers from Best Buy, Fry’s, GI Joe, Target, Fred Meyer and the like.
My guess is this is to increase subscriptions and point of sale purchases of both newspapers, especially the Sunday Times.
I believe that some advertisers can, by paying extra, have a banner online. It looks like Bartell Drugs is doing that today, but I suppose it would change daily or weekly.
At first, all classifieds printed in the paper were automatically online. Then, they separated the costs out.
For instance, For Sale by Owners pay $200 for 30 days online only. But newspaper + online costs would be $68 for 1 day in the newspaper and 7 days online. (You can view costs here: http://tinyurl.com/3bxaqu)
I think the newspapers are trying different strategies to keep subscribers. Obviously, they need to supply readers with information that can’t be easily found elsewhere.
Think they got the idea from Bloodhoundblog?
It sounds like they need to boost revenue by separating out online ads and selling them separate instead of giving them away [as part of] the print ad fee.
Maybe this will HELP newspapers maintain profitability.