“It only makes sense that consumers are tired of the old guard of Realtor and want a fresh alternative. Enter Propsmart and Trulia and Redfin and Zillow and now BlueRoof to give the consumer better technology that can add more value to their experience.”
They continue, “The BlueRoof business model is to connect buyers and sellers together in one place with a Realtor coordinating the transaction so everything goes smoothly. Sellers can list their home and have full representation and a complete marketing plan for 1%. Buyers receive a rebate of any commission received, and when a buyer buys a home that is for sale by owner we’ll help them coordinate the transaction for $1000.” When I checked with the National Association of Realtors, however, there was no “Blue Roof” in Utah listed as a member.
Blue Roof, like Redfin and Zip Realty, misrepresents their status as “Realtor” and claims to be a member of the National Association of Realtors and adher to its strict Code of Ethics, while actually NOT being a Realtor subject to their rules, regulations and ethical code.
Are agents at these companies “Real Estate Professionals”? Not according to Dr. Kevin Boileau in a recent Inman article Real Estate Ethicist (registration required). He says, “there really is a technical, traditional definition of “professional” status, which includes three criteria: 1) specialized knowledge; 2) group identification and membership; and 3) agreed-upon education and training, including ethics training, certification by examination and continuing education.”
So, while these agents who work for these new breed of real estate companies may have learned some specialized knowledge, they must also be obligated to follow certain, written ethical standards of practice. “This allows individuals in a specific industry to maintain specific behavioral expectations amongst themselves as well as toward their target consumers. Without a written code of ethics, standards are nebulous and therefore cannot be formally learned or enforced. This breeds moral chaos.”
You have to wonder why so many real estate agents and companies want to claim association with an organization that they despise. They want all the benefits and good will that comes with this association, but refuse to pay their dues and continue to “Realtor bash” whenever they have the opportunity.
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