Fri 26 May 2006
Tribune Interactive Purchase
Posted by Marlow Harris under Real Estate
Lots of buzz about Tribune Interactive buying ForSaleByOwner.com. That equals the equivalent of millions of dollars of free advertising for sellers who use the ForSaleByOwner.com services. “List with FSBO.com and have your home featured in the LA Times, Orlando Sentinal, and the Chicago Tribune for free” That was a brilliant move. I anticpate Google buying MLS Direct, Yahoo buying Discount Brokers and MSN buying FSBO-Direct .
The only option now is for the NAR to partner with a major publishing house or search engine. Or create their own.
4 Responses to “ Tribune Interactive Purchase ”
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Pingback from 360Digest » Ironic Real Estate
June 9th, 2006 at 10:13 pm[...] His premise is that real estate agents and brokers are foolish to continue to support industries that are planning to horn in on and destroy traditional real estate firms. New business models such as Craigslist and Google present a competition for brokers advertising dollars, but so do old-school newspapers . I wrote about Tribune Interactive recently purchasing ForSaleByOwner.com, and can extrapolate that move out to it’s logical end run of direct competition to the traditional real estate model. I can see where this is going and I completely agree with his post. [...]
May 26th, 2006 at 8:02 am
It also makes me wonder if you guys might be building up your future competition.
May 26th, 2006 at 8:34 am
Yikes! Ya think?
Isn’t there some Law of Unintended Consequences we could be quoting here?
June 7th, 2006 at 3:49 pm
Perhaps one of the companies you mention will be purchasing HomesAndLoans.com as announced in the Inman News Release yesterday.